Youx
Art Direction + Design + Brand System & IDENTITY
YouX is a podcast that surrounds conversations around notable experiences in the UX design community.
Working with the hosts, I created a wordmark and logo illustration intended to represent the experience of navigating a life and career in tech for members of communities that historically have been excluded or marginalized. We discussed concepts of puzzles and building blocks to eventually create this character and modular cube assemblage design - the character representing the hosts and audience of YouX and the cubes represent ideas, events and concepts that can shape someone’s unique path in the field of tech.
The color palette is intended to convey a sense of calm and tranquility which relates the reflection and analysis of the conversations had in the podcast.