Mindhack network
Art Direction + Design + IDENTITY
MHN is for women and by women. The visual identity is designed to be inclusive of all female-identifying folks and avoids common cliches of stereotypical “feminine” aesthetics.
The logo mark is a sphere created of fluid, yet distinct, forms representing MHN’s holistic approach to community.
The bespoke lettermark is composed of one, unified stroke.
The colors are warm, inviting, and active.