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Amex’s “Everyday Genius” is a one-off sponsored series produced by AOL (Verizon Media) Studios in collaboration with the DigitasLBI agency.

The “Everyday Genius” web series puts life-hacks to the test and showcases the best ones, with content that includes videos on YouTube and Facebook, stills on Twitter and Pinterest, and GIFs on Tumblr. For American Express, the impact of Everyday Genius was immediate, quickly garnering views (and applause) across multiple social platforms.

I was drafted as a Producer on the series to coordinate between, and support, the AOL Executive Producer, her team, and the Digitas team durning physical production. I was present on set and collaborated on everything from schedule tracking, to set dressing and prop styling. I also operated a behind-the-scenes camera to capture the production process.

AWARDS:

Adweek Media Plan of the Year, 2015

CREDITS:

Executive Producer: Kristen Hartley